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WHY THIS EXISTS
Breaking into marketing in Australia isn't just about skills
The interview answer that lost the room. The LinkedIn profile that undersells you. The moment you had something to say and stayed quiet.
You're not starting from zero. You just haven't shaped your story yet.
WHO THIS IS FOR
For Vietnamese marketing students, grads and young professionals starting out in marketing, comms or the creative industries in Australia.
Not a lecture. A small room where you practise, get feedback, and leave with something you can use.
THE SERIES
Three workshops. One journey.
From Zero to Story: Build Your Marketing Story for Australia
Turn what you've actually done into a story that lands.
Topic TBC
Shaped by what you tell us you need most.
Topic TBC
Shaped by what you tell us you need most.
Level: beginner-friendly
Price: from $20–$35 AUD per workshop
WORKSHOP ONE: DEEP DIVE
From Zero to Story
Uni projects, internships, volunteering, part-time work, content. It all counts. You've never had nothing to say. This workshop helps you shape it into a story Australian employers understand.
2 hours In person, Melbourne
2 hours In person, Melbourne
Small group Limited to 15 spots
Facilitated by Zoe Dinh Founder of The Yay Project · 6+ years leading marketing inside Australian organisations
01 Reframe what counts as experience.
02 Map where you fit in the Australian market.
03 Find the marketing moments in your story.
04 Build it with the Yay Story Spine.
05 Adapt it for CV, LinkedIn, interviews.
06 Say it out loud in 90 seconds.
07 Leave with one clear next step.
A marketing story you've built and said out loud, ready for your CV, LinkedIn, and interviews.
Small group Limited to 15 spots
Facilitated by Zoe Dinh Founder of The Yay Project · 6+ years leading marketing inside Australian organisations
01 Reframe what counts as experience.
04 Build it with the Yay Story Spine.
07 Leave with one clear next step.
02 Map where you fit in the Australian market.
05 Adapt it for CV, LinkedIn, interviews.
03 Find the marketing moments in your story.
06 Say it out loud in 90 seconds.
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A marketing story you've built and said out loud, ready for your CV, LinkedIn, and interviews.
WHAT YOU'LL WALK AWAY WITH
Your story, written up and emailed to you within 48 hours. Plus early access to Workshop 2 and an invite to the alumni group.
WHAT HAPPENS AFTER
Join the Waitlist
Be the first to know when each workshop opens.