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A home for Viet marketers who want more.
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If you've ever felt like the only one in the room — this is yours.
You're Viet, you're in marketing, and you're done being the only one in the room. This is your home.
The Yay Fam
You're not Viet, but you show up for the community anyway. You care about the mission — and that matters.
The Yay Allies
You want real connection, real career growth, and real people. You're exactly who this was built for.
The Yay Seekers
We believe joining this community is the best career move you'll ever make.
How The Yay Started
We kept showing up to industry events and not seeing ourselves in the room. No familiar faces, no shared experiences, no one who just got it. So instead of waiting for that space to exist, we built it. Today, The Yay Project is a community for Viet marketers in Australia to feel seen, grow their careers, and create opportunities together.
Look How Far We've Come
200+
Yay Fam
Members
12
Events
Run in 2026
40 +
Marketing insights
shared for free
Your Next Yay Moment
FIND YOUR MATCH-ASat, 18 AprCHAM
Heard From The Fam
"I didn't realise how much I needed this until I walked into my first Yay Meet-up. For the first time in my career, I didn't have to explain where I was from or code-switch to fit in. I just got to be myself — and talk about marketing. It sounds small but it felt huge."
Brand Strategist, Melbourne
Tram Nguyen
